PRIVACY POLICY

Effective May 19, 2008:

innovativeKids (a division of innovativeUSA, Inc.) (“iKids” or “we”) operates the website innovativeKids.com. This Privacy Policy describes iKids’ use and sharing of personally identifiable information (“PII”-- your full name, email address, mailing address, telephone number, or credit card number) that website users voluntarily provide to iKids when they register (also known as “Registration PII”). The Term “User” refers to a Visitor or a Website Registrant/Website User. This Privacy Policy applies to the services offered by iKids, including any iKids-branded URL (the “innovativeKids Website”) and any other features, content, or applications offered from time to time by iKids in connection with the iKids Website (collectively, the “iKids Services”). The iKids Services are hosted in the United States.

The iKids Website is a general audience site and does not knowingly collect PII from children under 13 years of age.

From time to time iKids may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the iKids Services, or technology, and such modifications shall be effective upon posting by iKids on the iKids Website. Your continued use of the iKids Services after iKids posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If iKids materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.

COLLECTION AND SUBMISSION OF PII AND NON-PII ON IKIDS

General. When iKids collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Website Registrant/Website User of the iKids website. iKids may also collect PII from you if you choose to participate in iKids Services activities like product give-aways, focus groups, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to iKids for review.

In addition, iKids collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the iKids Services, track usage, and for security purposes.

IKidsWebsite Registrant Information Cookies. Cookies are small bits of information that IKids places on your computer. iKids uses cookies to identify your Internet browser, store Users’ preferences, and determine whether you have installed the enabling software needed to access certain material on the iKids Services. Data in cookies may be read to authenticate user sessions or provide services.

NOTICE: IKIDS WILL PROVIDE YOU WITH NOTICE ABOUT ITS PII COLLECTION PRACTICES

When you voluntarily provide PII to iKids, iKids will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses iKids will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

At the time you provide your PII, iKids will notify you of your options regarding iKids’ use of your PII (See “Choice” below). Except as described in this Privacy Policy, iKids will not share your PII with third parties unless you have given iKids permission to do so (See “Use” below).

iKids Services may be linked to Internet sites operated by other companies. iKidsis not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the iKids Services or for the privacy practices of third party Internet advertising companies. Once you leave iKids Services via such a link, access a third party application or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

CHOICE: IKIDS WILL PROVIDE YOU WITH CHOICES ABOUT THE USE OF YOUR PII

Except as described in this Privacy Policy, iKids will get your permission before we use the PII you provide to iKids in a way that is inconsistent with the purpose for which it was submitted or share your PII with third parties that are not affiliated with iKids.

USE: IKIDS USE OF PII

iKids will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If iKids obtains PII from a third party, such as a business partner, iKids’ use of that information is also governed by this Privacy Policy.

If you have consented to receive promotional materials (e.g., newsletters) or notifications from iKids, iKids may periodically use your email address to send you such materials related to the iKids Services, as applicable. If you want to stop receiving such materials from iKids, you can send an e-mail asking to be removed from the iKids website.

iKids employees, agents and contractors must have a business reason to obtain access to your PII. Accordingly, iKids may share your PII with those who help iKids manage or provide iKids Services, information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help iKids with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes, etc.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but iKids will inform them that they may only use your PII to provide iKids with a specific service and not for any other purpose. iKids may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII.

There may be instances when iKids may access or disclose PII, or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of iKids; (ii) protect the safety and security of Users of the iKids Services or Website Registrants of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if iKids sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, iKids may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Website Registrant who is located outside of the United States of America chooses to post PII or other Information that will be publicly disclosed, that Website Registrant is responsible for ensuring that such information conforms to all local data protection laws. iKids is not responsible for local data collection protection laws outside of the United States of America.

SECURITY: IKIDS PROTECTS THE SECURITY OF PII

iKids uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, iKids uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.

ACCESS, REMEDIES AND COMPLIANCE: HOW TO CORRECT OR CHANGE YOUR PREFERENCES REGARDING YOUR PII AND HOW TO CONTACT IKIDS ABOUT PRIVACY CONCERNS

iKids Website Registrants may contact iKids regarding their PII. iKids will take reasonable steps to correct any PII a Website Registrant informs us is incorrect.

If you ask iKids to stop using your PII, iKids will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or iKids collection and use of your PII please contact iKids at:

Email:
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