The innovativeKids® Promise: We believe that every child has potential and that every child deserves the chance to explore that potential to the fullest. We strive to find new ways to get kids excited about reading—because reading is the foundation of all learning and learning is the key that unlocks every child’s potential. As a company owned, operated, and staffed by parents, educators, and the young at heart, we understand that it can be difficult to pick and choose among the millions of products and messages that get flung at you from every corner of the world’s marketplace—products that promise to make your kids smarter, to get them into the right preschool and one day the right college; products that promise to make your children into better people than they could ever be on their own. We won’t promise you that. How could we make your child smarter, better, brighter; when every child is born with all the potential of the world already inside them, waiting to be discovered? We won’t make your children smarter, because they are already smart. But we will give them tools that will help them discover their own potential. To do this, we promise to provide kids with materials of the highest quality, based on innovative designs and “outside of the box” concepts that will grab their attention and provide a multi-sensory, interactive, and fun experience to engage kids’ hands as well as their minds. We work with parents, teachers, and developmental experts to ensure that our books will encourage discovery, enhance understanding, and provide a solid educational groundwork. And, because we know the importance of peace of mind, we guarantee that all of our products are tested to the most stringent safety standards in the world. At innovativeKids, children are our teachers and our inspiration. We understand how they develop. We see how they play. And we recognize that having fun leads to the best sort of learning. That’s why our books are more than just books.